The Rise of Personalized Action Figures: Exploring the Hasbro 3D Printing Revolution

    3D PrintersThe Rise of Personalized Action Figures: Exploring the Hasbro 3D Printing Revolution


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    Are you a fan of action figures that look just like your favorite characters? Imagine if you could add an extra personal touch to your collection by putting your own face on these figures.

    That’s exactly what Hasbro, in partnership with 3D printing company Formlabs, is now offering their fans. Ready to explore this cool trend and how it’s revolutionizing the toy industry? Let’s dive in!

    Key Takeaways

    • Hasbro, in partnership with Formlabs, is revolutionizing the toy industry by offering fans the ability to create personalized action figures.
    • This 3D printing revolution allows individuals to put their own face on their favorite action figures, adding a personal touch and making them even more special.
    • 3D printing technology has enabled mass customization of action figures, giving consumers more control over the products they buy and disrupting traditional business models.
    • The process of creating personalized action figures involves scanning the desired image and using high-quality SLA materials for detailed and realistic prints.

    The Power of Personalized Action Figures

    Hasbro’s 3D printing revolution is empowering individuals to create personalized action figures, allowing them to put their own face on their favorite characters.

    Hasbro’s 3D printing revolution

    Hasbro is making a big change. They are shaking up the toy world with 3D printing. Hasbro is teaming up with Formlabs, a top name in 3D printing tech. They want to make action figures that fans can shape to their liking! This new move has changed the game from just making test models to full-blown toy making.

    They have even made a special line of toys called Selfie Series figures for this purpose! Using high-tech 3D printers and materials from Formlabs, they are now able to make many personalized toys all at once.

    So, it’s not just about one or two custom toys anymore- we’re talking large scale! With this cool way of using 3D printing tech, Hasbro is changing how action figures work forever.

    Putting your face on action figures

    Hasbro’s 3D printing revolution allows you to put your own face on action figures. This is a groundbreaking innovation in the toy industry. With the help of Formlabs’ 3D printers and materials, you can now create personalized action figures that look just like you.

    This technology enables fans to add a personal touch to their collectibles and makes them even more special. It’s an exciting way to express your creativity and bring yourself into the world of action figures.

    The partnership between Hasbro and Formlabs shows how important 3D printing has become in creating customized toys for consumers.

    The Impact of 3D Printing Technology on Action Figure Manufacturing

    3D printing technology has had a significant impact on the manufacturing of action figures, revolutionizing the industry with mass customization options and enhanced fan engagement.

    Mass customization

    Mass customization is a big deal in the world of personalized action figures. Thanks to 3D printing technology, companies like Hasbro are able to create customized toys on a large scale.

    This means that instead of buying standard action figures, you can now have one made just for you. Imagine having your own face on an action figure! It’s all possible because of advancements in 3D printing.

    This innovation is disrupting traditional ways of manufacturing and giving consumers more control over the products they buy. With mass customization, personalized toys are becoming more accessible and popular than ever before.

    Enhanced fan engagement

    Fans are getting more involved with their favorite action figures thanks to 3D printing. With this technology, fans can now personalize their action figures by putting their own faces on them.

    This adds a personal touch and makes the collectibles even more special. It’s a new way for fans to engage with their favorite characters and show off their love for the franchise.

    The partnership between Hasbro and Formlabs is revolutionizing the toy industry by allowing fans to be a part of the creation process. Now, fans can have customized action figures that truly reflect their own interests and personalities.

    Disrupting traditional business models

    The use of 3D printing technology in personalized action figure manufacturing is disrupting traditional business models in the toy industry. This innovation allows for mass customization, where fans can create their own customized action figures instead of relying on pre-made designs produced at a large scale.

    By giving consumers the power to personalize their toys, 3D printing is challenging the traditional model of mass production and offering a more individualized and engaging experience.

    This shift signifies a significant evolution in how toys are manufactured and reflects the growing importance of 3D printing in consumer products.

    The Process of Creating Personalized Action Figures

    Creating personalized action figures involves a detailed process, starting with scanning the desired image and ending with the shipment of the final product.

    From scan to shipment

    Hasbro’s personalized action figures go through a step-by-step process, from scan to shipment. Here’s how it works:

    1. Fans take a selfie or provide a photo of themselves.
    2. The photo is then scanned and converted into a 3D model.
    3. Once the 3D model is ready, it is sent to the 3D printer for production.
    4. Hasbro uses high – quality SLA materials provided by Formlabs to ensure detailed and realistic action figures.
    5. After printing, the action figures are carefully inspected and packaged for shipment.
    6. Fans can expect to receive their personalized action figures within a reasonable timeframe.

    High quality SLA materials with Formlabs

    Formlabs, the 3D printing technology company, is using high-quality SLA materials to power the production of personalized action figures in partnership with Hasbro. SLA stands for Stereolithography, a process that uses liquid resin to create highly detailed and smooth prints.

    This allows for the creation of photorealistic action figures with intricate details and textures. The use of these high-quality materials ensures that the personalized action figures have a professional finish and meet the standards expected by collectors and fans.

    With Formlabs’ expertise in SLA 3D printing, Hasbro’s Selfie Series figures are brought to life with exceptional quality and attention to detail.

    The Future of Personalized Action Figures

    The future of personalized action figures looks promising, with advancements in technology and materials paving the way for true mass customization.

    True mass customization

    Hasbro’s partnership with Formlabs has brought true mass customization to the world of action figures. With 3D printing technology, fans can now create personalized action figures that reflect their own unique identity.

    This innovation allows for a level of customization that was previously unimaginable in the toy industry. By putting their own faces on the action figures, fans can truly make these collectibles their own.

    This revolutionary approach to manufacturing is disrupting traditional business models and paving the way for a future where customized toys are the norm.

    Advancements in technology and materials

    The advancements in technology and materials have played a significant role in the rise of personalized action figures. Hasbro’s partnership with Formlabs, a leading 3D printing technology company, has revolutionized the manufacturing process.

    The use of high-quality SLA materials has resulted in photorealistic action figures that capture even the smallest details. This technological advancement allows for true mass customization, where fans can create customized heads for their action figures with ease.

    With these advancements, personalized action figures have become more accessible and realistic than ever before. As a result, the toy industry is witnessing a shift towards customized collectibles that cater to individual preferences and tastes.


    The rise of personalized action figures through Hasbro’s 3D printing revolution has brought a new level of customization to the toy industry. With the ability to put your own face on action figures, fans can now have truly unique collectibles.

    This partnership between Hasbro and Formlabs signifies a shift in how toys are made and highlights the growing importance of 3D printing technology in consumer products. The future looks bright for personalized action figures as advancements in technology continue to push the boundaries of mass customization.


    1. What is the Hasbro 3D Printing Revolution?

    The Hasbro 3D Printing Revolution is a groundbreaking technology that allows for the creation of personalized action figures using 3D printing technology.

    2. How does the personalized action figure process work?

    The process starts with scanning or uploading an image of yourself, which is then used to create a digital model. This model is sent to a 3D printer that creates a physical action figure based on the digital design.

    3. Can I customize my personalized action figure?

    Yes, you can customize your personalized action figure by choosing different poses, outfits, and accessories to make it unique and reflect your personality or interests.

    4. Where can I get my own personalized action figure made?

    Currently, Hasbro offers this service through selected retailers and online platforms. You can inquire about availability and pricing through their official website or authorized sellers.

    Rush Chapman
    ( Founder )

    Hello, my name’s Rush Chapman. I’m a 3D printing enthusiast. I started this site to help people choose 3D printing projects and select the best 3D printer for your needs, whether you’re a hobbyist or a pro!